Vibrant Futures

Vibrant Futures is a visual identity and integrated social campaign created for a graduate careers fair aimed at students. The brief was to develop an engaging visual direction that would feel relevant and appealing to a younger audience. Inspired by the playful visual language and graphic elements of the 2022 Spotify Wrapped, I developed the identity using bold typography, bright colours and playful graphic shapes. I created a flexible design system and adapted the campaign across Instagram, LinkedIn, email and online advertising. I adapted the campaign assets for each platform while maintaining a cohesive visual language across all communications. This created a consistent and recognisable identity for the careers fair across its different touchpoints.