P&O Cruises Social

As part of the creative team working on P&O Cruises, I designed social content for organic and paid campaigns across Meta, YouTube and Pinterest. My work covered concept development, art direction, photography and final asset production. Working within established brand guidelines, I explored new ways to communicate the cruising experience across different social platforms. As part of the creative team, I contributed to testing different creative angles and applying learnings to future assets. I contributed to creative testing by exploring different creative angles and applying learnings to future assets. I also supported week-long social shoots, including a recent trip through the Norwegian fjords. Working from a planned content schedule, I captured and helped develop photography and video around destinations, shore experiences and life on board. The resulting content was used across paid and organic social campaigns.