P&O Cruises Social's

As part of the creative team working on P&O Cruises, I design social content across organic and paid campaigns for Meta, YouTube and Pinterest. My work spans concept development, art direction, photography and final asset production, working within established brand guidelines while finding new ways to communicate the cruising experience across social platforms. I have also supported and attended week-long social shoots, including a recent trip through the Norwegian fjords. Working from a planned content schedule, I captured and helped develop photography and video around destinations, shore experiences and life on board, with the resulting content used across paid and organic social campaigns.