Our Jungle House

Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background

project overview

While staying at Our Jungle House in Khao Sok, Thailand, I volunteered to help develop a new visual direction for the resort's website. After reviewing the existing site, I identified opportunities to simplify the layouts, improve navigation and create a stronger visual identity. Inspired by the surrounding landscape, local maps and my experience living alongside the resort’s local community, I developed a visual system using natural colours, typography, mountain forms and contour lines. I refined the existing colour palette by introducing tints to create greater consistency across the website, and selected a new typeface to convey a natural, adventurous and jungle-inspired character. My role focused on shaping the creative direction and advising on how the website experience and visual design could be improved. I created brand guidelines and developed a responsive website prototype in Adobe XD while working alongside the resort’s developer. The website is now live and in use.

project type

Brand Identity & Web Design

year

2024

client

Our Jungle House

project link

Digital design

UI/UX

Brand identity

Web design

Adobe XD

Prototyping

Responsive design

Brand guidelines

Typography

Moodboarding

Visual language